Unlike traditional swaddles, the unique arms UP design of the Swaddle UP™ replicates your baby's behaviour in the womb, allowing movement of their hands to self-soothe. This is proven to give your baby a better quality sleep and be beneficial for their ongoing development.

Transitioning from swaddling is easy with the Swaddle UP™ 50/50. Just zip off one wing allowing one arm to be free and the other swaddled. A few nights later, simply zip off the other wing allowing both arms to be free - avoiding any disruption to their sleep routine.